STEP INSIDE

Our Space

THE LOFT EXPERIENCE

Designed for You

Nestled in the heart of Soho, Loft 177 provides an elevated beauty experience in a space that marries industrial charm with modern luxury. Exposed brick, warm wood tones, and abundant natural light create a sanctuary where artistry thrives and clients feel at home.

YOUR COMFORT, OUR PRIORITY

Amenities

From balayage to vivid fashion shades, our colorists create bespoke formulas tailored to your unique style and skin tone.

Complimentary Beverages

Carefully selected music and lighting create the perfect backdrop for relaxation.

Curated Ambiance

We exclusively use and retail professional-grade products for outstanding results.

Premium Products

FIND US

177 Prince Street Suite 200, New York, NY
In the heart of Manhattan's most creative neighborhood

Visit Loft 177