STEP INSIDE
Our Space
THE LOFT EXPERIENCE
Designed for You
Nestled in the heart of Soho, Loft 177 provides an elevated beauty experience in a space that marries industrial charm with modern luxury. Exposed brick, warm wood tones, and abundant natural light create a sanctuary where artistry thrives and clients feel at home.
YOUR COMFORT, OUR PRIORITY
Amenities
Curated Ambiance
Carefully selected music and lighting create the perfect backdrop for relaxation.
Premium Products
We exclusively use and retail professional-grade products for outstanding results.
Complimentary Beverages
From balayage to vivid fashion shades, our colorists create bespoke formulas tailored to your unique style and skin tone.
FIND US
Visit Loft 177
Soho, New York, NY
In the heart of Manhattan's most creative neighborhood