ABOUT US
Our Story
EST. SOHO. NYC
Born from Passion
Loft 177 was founded with a singular vision: to create a salon experience that feels both elevated and deeply personal. Located in the creative heartbeat of Soho, our loft-style space reflects the artistry and warmth that define everything we do.
Our founders drew inspiration from the neighborhood's rich artistic heritage, envisioning a salon where clients could escape the rush of the city and immerse themselves in a world of beauty, care, and self-expression.
Today, Loft 177 is home to a curated team of talented stylists, each bringing their own creative perspective and technical mastery. Together, we've built a community of clients who trust us with their most important looks — from everyday confidence to milestone moments.
WHAT GUIDES US
Our Values
Warmth
From your first visit, you're family. We create a welcoming, judgment-free environment where you can truly relax.
Individuality
No two clients are the same. We celebrate what makes you unique and craft looks that enhance your natural beauty.
Craftsmanship
Every cut, color, and style is executed with precision and artistry. We treat each appointment as a creative collaboration.
THE ARTIST BEHIND THE CHAIR
Meet Our Stylists
Our talented team brings diverse backgrounds and shared passion. Get to know the artists who make Loft 177 special.
Ready to Experience Loft 177?
Your transformation starts with a conversation. Reach out today to book your first appointment.